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Fractel

Fractel aims to craft the finest sustainable sportswear by combining expertise with enthusiasm. Designed for the outdoor community, and runners in particular, these Australian-designed hats encourage exploration, individuality and getting outside.

Fractel derives its name from the term "fractal," which represents an infinite pattern often found in nature, like trees, rivers, and mountains.
This connection to the natural world and its limitless potential inspired the brand. Fractel's logo embodies the essence of a fractal, featuring a simple design where two branches grow from a single origin. This concept of endless iterations reflects their philosophy: with one idea, anything is possible. Fractel aim to inspire others by showcasing the beauty and potential of creativity in all aspects of life.

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9/600 Lorimer Street
Port Melbourne
Victoria, Australia

Local Pickup
Mon - Fri
10AM - 5PM
(Closed Public Holidays)

9/600 Lorimer Street
Port Melbourne
Victoria, Australia

Local Pickup
Mon - Fri
10AM - 5PM
(Closed Public Holidays)

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Aid Station Acknowledges the Wurundjeri and Bunurong People as the Traditional Owners of the land where our operations are conducted. We extend this Acknowledgement and Respect to all First Nations People and Elders across Australia as our services reach across their land, air, and waterways. We honour and recognise the enduring relationship and deep connection that First Nations Peoples have with Country. At Aid Station, we are committed to respecting and preserving the land we serve through our operations. We pay our respects to Elders past, present, and future, and celebrate the rich diversity of Aboriginal and Torres Strait Islander peoples and their continued ties to land, sea, and community.
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